Engineers, activists, and consumers.
We built Buy'r because we were tired of walking through grocery aisles blindfolded. We're a small, scattered team of researchers, investigative journalists, and engineers, funded by users and not by corporations, building the tool we wished existed.


No glass tower. Two people and the filings.
No advertisers. No investors. No brand deals. Users pay for the reporting, which is the only reason a verdict can say whatever the filings say. 30,332 brands and 16,875 companies on record as of September 2026.
Small on purpose. Independent by design.
Read the filings.
A database can name an owner. Somebody still has to read the corporate filings and company statements every record is built from, and publish the answer either way.
Funded by users.
Subscriptions are the entire business model. No venture capital, no brand deals, no ads. That is why we can name a conglomerate without anyone's permission.
Facts, not verdicts.
We show who owns what and where the money goes. We don't rate products, score health, or tell you what to buy. That part stays yours.
Truth-seekers wanted.
Engineers, writers, and researchers who give a damn. If that's you, we'd like to hear from you.
No adsNo VCNo brand deals