About & team

Engineers, activists, and consumers.

We built Buy'r because we were tired of walking through grocery aisles blindfolded. We're a small, scattered team of researchers, investigative journalists, and engineers, funded by users and not by corporations, building the tool we wished existed.

Ian Carroll
Ian Carroll
Co-founder
Independent journalist
01
John
John
Co-founder
Developer & creative director
02
Who's behind it

No glass tower. Two people and the filings.

134,000+Users funding this

No advertisers. No investors. No brand deals. Users pay for the reporting, which is the only reason a verdict can say whatever the filings say. 30,332 brands and 16,875 companies on record as of September 2026.

How we work

Small on purpose. Independent by design.

01
Read the filings.

A database can name an owner. Somebody still has to read the corporate filings and company statements every record is built from, and publish the answer either way.

02
Funded by users.

Subscriptions are the entire business model. No venture capital, no brand deals, no ads. That is why we can name a conglomerate without anyone's permission.

03
Facts, not verdicts.

We show who owns what and where the money goes. We don't rate products, score health, or tell you what to buy. That part stays yours.

Join the collective

Truth-seekers wanted.

Engineers, writers, and researchers who give a damn. If that's you, we'd like to hear from you.

No adsNo VCNo brand deals