30dinners in that cupboard. You can name three.
Burger, sandwich, reheat the pizza. Nothing on the shelf changed since Sunday, only what you could see on it. Scan a barcode and Buy'r names the company that actually profits. Keep the ones you want on your shelf, and that pantry gets matched against 9,800 curated recipes.
Free to download. Scanning and ownership are free forever.
Nobody lied to you. Nobody had to.
There is no rule that a package must name its owner. So the indie look survives the acquisition, the founder's story stays on the back, and the money goes somewhere the label never mentions. These 7,072 brands, of the 30,332 we have traced, work exactly that way.
BODYARMOR
MegacorpBurt's Bees
MegacorpTopo Chico
MegacorpBlue Wilderness
- BODYARMORThe independent challenger
- Topo Chico
- Vitaminwater
- Smartwater
- Fairlife
- Gold Peak Tea
- Simply Orange
- Powerade
- PoppiReads as independent wellness
- SieteReads as independent wellness
- Harmless Harvest
- Izze
- bubly
- Quaker
- Frito-Lay
- Annie's HomegrownThe organic halo
- Cascadian Farm OrganicThe organic halo
- LÄRABAR
- Epic Provisions
- Blue Wilderness
- Nature Valley
- Progresso
- S. Pellegrino
- Perrier
- Essentia
- Gerber
- Stouffer's
- DiGiorno
- Nescafé
- Seattle's Best Coffee
The pattern doesn't stop there. Clif Bar belongs to Mondelez International. Cholula and Stubb's to McCormick. Hidden Valley Ranch to Clorox. Pop-Tarts to Mars. Duke's is held by Advent International, one of 2,041 brands owned by private equity.
One brand is a coincidence. Thirty thousand is a structure. This is what it looks like from above.
One product is a coincidence. Thirty thousand records have a shape.
Different aisles. The same few owners.
The prebiotic soda, the grain-free tortilla, the lip balm, the organic mac and cheese. Different packaging, different prices, one balance sheet. Buy'r follows the money up from the brand to the company that books the profit, then tells you in plain words.
It markets as the independent challenger to Gatorade. It is owned outright by Coca-Cola.
11 brands traced in Buy'r- BODYARMOR
- Powerade
- Topo Chico
- Smartwater
- Vitaminwater
- Gold Peak Tea
- Simply Orange
- fuzetea
- Appletiser
- Fairlife
One balance sheet, six aisles apart.
These six brands sit in six different sections of the store. Nothing about the packaging connects them, and nothing has to. The shape repeats across the whole store once you can see it.
Founder, family, employee and co-operative owned brands in the database.
7,072 megacorp-owned and 2,041 held by private equity.
We write the story, not just the label.
Brand Spotlights are Buy'r's own reporting: who founded it, who bought it, what changed after, and what the filing actually says. Published on Burt's Bees, Quaker, Stubb's, Huy Fong, Frito-Lay and Goldfish, whether the answer flatters the company or not.
Read what we found
Then it stops being about one brand.
Every traced product on your shelf joins a running picture of your household. Not a score, not a lecture. A verdict in plain words, and the evidence under it.
They were always there. You just could not see them.
13,189 brands in this database are still owned by the family, the founder, the employees or a co-op. Four thousand more than every conglomerate and private equity fund combined. Nothing on either label tells you which one you are holding.
Finding them is the part that needed a database.
Four thousand more brands are independent than are owned by a conglomerate or a fund. The shelf never tells you which is which.
Counted across 30,332 brands with ownership records in Buy'r's database as of September 2026. Independent covers founder, family, employee and co-operative ownership. A further 8,022 brands are privately held.
Six of the thirteen thousand, by name.
Real records from the same database, with the company that owns each one. There are 13,183 more behind them.
Bob's Red Mill
Organic Valley
Amy's Kitchen
King Arthur Flour
Chobani
Cabot Creamery
They outnumber the conglomerates. They are just harder to see.
A megacorp brand and an independent one sit on the same shelf, in the same packaging, at the same eye level. Nothing on either label tells you which is which. That is the gap Buy'r closes.
See who stayed independentThree seconds, and the packaging stops being the story.
Point the camera once. The rest happens to your whole week.
NewThree seconds
Any barcode. 1.5B+ products.
Follow the money
Who really owns it, all the way up.
Pick who profits
13,189 independents to switch to.
Cook it, knowing
NewYour pantry becomes meals. Meals have owners too.
You already own most of dinner.
A scan used to end the moment you read it. Now you can keep it. Eight things on the shelf is already twelve dinners you did not know you could make, and everything you add after that makes the shelf worth more than the sum of what is on it.
8 items unlock 12 dinners. 27 items unlock 60.
A record of what your household actually buys.
Household sync. Everyone sees the same shelf.
The person who cared is not always the person in the aisle.
Short one ingredient? It goes on the shared list, lands in somebody else's hands, gets scanned in the aisle and comes home to the pantry. Nobody types a word, and the owner rides along on every line.
tap
the aisle
You're one short
You have 5 of 6. One to buy: coconut milk.
One tap
Add to list. Eden Foods, private owned. The owner comes with it.
The handoff
It appears on the shared list. Somebody is already at the store.
In the aisle
Scanned off the shelf. Checked off for everyone at once.
Onto the shelf
Home, and into the pantry. Ready for the next recipe.
A list is the moment the ownership decision actually gets made. So that is where we put the answer.
Recipe, list, aisle, pantry. The tier travels with the product the whole way. Nobody in the household has to look anything up.
You're not out of food. You're out of ideas.
Nine dinners are ready in there right now and you own everything they need. The shelf was never the problem, it was that nothing on it is labelled with what it could become. Scored against the exact products you scanned. No AI guesswork.
Chickpea & Spinach Curry
✓ ReadyLemon Garlic Pasta
Missing 2Black Bean Tacos
We assume you have salt. Everything else is checked against what you actually scanned.
Curated by hand. Not generated.
Matched by what you own, not invented by a language model.
Allow-missing runs 0 to 3. You decide how short a recipe can be and still count.
Set once, applied at match time. A recipe that breaks one never reaches the list.
You scan a product, add it to your pantry, and the pantry is what the recipes are matched against. Ownership is read at the scan and never dropped. The same trail that named the parent company is still there at dinner.
Somebody gets paid for tonight. You pick who.
Six products on the plate, six companies behind them, and until now no way to see the shape of it. Buy'r reads a meal the way it reads a barcode, then shows you the single swap that changes the answer.
- Basmati riceLundberg Family FarmsFamily owned
- SpinachOrganic ValleyCooperative
- ChickpeasEden FoodsPrivate
- Coconut milkThai KitchenMcCormick
- CuminMcCormickMcCormick
- Hot sauceCholulaMcCormick
the hot
sauce
- Basmati riceLundberg Family FarmsFamily owned
- SpinachOrganic ValleyCooperative
- ChickpeasEden FoodsPrivate
- Coconut milkThai KitchenMcCormick
- CuminMcCormickMcCormick
- Hot sauceHuy Fong SrirachaFamily owned
Tonight's dinner is 70% independently owned.
Your taco night is 85% independently owned.
Four brands in this meal. One parent company.
Swap one ingredient to make it entirely independent.
Two thirds of “indie-looking” grocery brands are owned by a handful of conglomerates. Dinner is where that stops being abstract.
It's accurate
because you scanned it.
A generic recipe gives you a generic number. Yours is read from the six products actually in your kitchen, brand by brand. Change one and both answers move: what is in it, and who owns it.
The brands aren't the only dial. Cooking for six?
Same comparison, one control over. Move the serving count and every amount on the card rescales. The per-serving figures and the ownership verdict hold, because neither depends on how many you're feeding.
Dietary rules run at the match, not after it. A recipe that breaks one never reaches the list, so the card you're reading was already cleared before it was ranked.
and read from your pantry
One question, carried all the way to the table.
In the order it happened. What you always had, what your shelf became, and what's new.
Follow any brand to the top of its ownership chain, and see what's actually inside the packet.
- Corporate Ownership
- Brand Spotlights
- Ingredient Analysis
- Ingredient Filters
- Community Reviews
- Megacorp Quiz
Add what you scan to a shelf. Sorted, counted, and shared with everyone in the house.
- Pantry Tracking
- Receipt Scanning
- Smart Shopping Lists
- Household Sync
The pantry answers back. Real recipes, a planned week, and dinner traced to its owners.
- Recipe Matching
- Meal Planning
- Exact-Brand Nutrition
- Meal Ownership Insights
A company that asks who owns everything had better answer it about itself.
Buy'r takes no money from brands, corporations, or venture capitalists. The moment it does, every verdict the app hands you stops being worth reading. So there are three lines this company does not cross.
No VC Money
Nobody upstream is expecting a return that has to come out of your attention.
No Brand Deals
No brand has ever paid to change how it appears. Not one, not once.
No Ads Ever
The app is not an advertising surface. There is nothing to track you for.
30,332 brands carry ownership records here as of September 2026, and 13,189 of them are independently owned. Every one of those verdicts was written from the records alone, with nobody to consult and nothing to lose by publishing it.
Ownership status is never for sale. Partner brands get placement, never a better rating.
Transparency shouldn't cost a fortune
Less than a coffee. More than any other app will tell you.
- Basic barcode scanning
- Brand type visibility
- Ingredient breakdowns
- Brand spotlight summaries
- Nutrition information
- 20 pantry items
- 1 shopping list
Scan anything on the shelf and see what kind of company owns it, across 30,332 brands with ownership records as of September 2026. That part was never the paywall, and it isn't now.
- Unlimited and custom filters
- Full ownership hierarchy insightsBODYARMOR → The Coca-Cola Company
- Unlimited pantry & receipt scanning
- Unlimited lists
- Write reviews & contribute
- Support independent journalismSubscriptions fund the reporting · no VC, no brand deals
- Recipe matching from your pantry New
- Meal planning & auto grocery lists New
- Exact-brand nutrition New
- Meal-level ownership insights New
Subscriptions are the entire business model. No venture capital, no brand deals, no ads. That is why we can name Coca-Cola as BODYARMOR's owner without anyone's permission. The spotlight investigations are funded by the people who read them.
134,000+ people use Buy'r.
Cancel anytime. No questions asked. · Two tiers. That's the whole menu.
The ownership desk30,332 brands · 16,875 companies · sourced from filings and company statements · as of September 2026A database can name an owner. Somebody still has to read the filings.
Buy'r partners with independent journalist Ian Carroll on the brand spotlight investigations. That is the written work that turns a corporate structure into something you can read while standing in an aisle.
- Burt's BeesClorox
- QuakerPepsiCo
- Stubb'sMcCormick
- Frito-LayPepsiCo
- GoldfishCampbell
- Huy FongFamily owned
Each spotlight follows one name on a shelf up to the company that actually owns it, and publishes the answer either way. Including when the answer is that nobody bought them.
Read the spotlights →No advertisers. No investors. No brand deals. Users pay for the reporting, which is the only reason a verdict can say whatever the filings say.
Start with one thing in your cupboard.
Whatever is nearest. Point the camera at it and find out who gets paid. Then let the next one and the one after build a shelf that answers back at 4:30.
Join 134,000+ people who know who owns what they buy.
System secure100% independentUser funded
Transparency from the scan to the table.