The ownership desk9 pieces · 30,332 brands on record · as of September 2026Who owns what, written down.
Quiet acquisitions, borrowed heritage, and the paperwork behind the label. Every piece follows one name on a shelf up to the company that actually signs for it.
- Burt's BeesClorox
- Topo ChicoThe Coca-Cola Company
- Blue WildernessGeneral Mills
- QuakerPepsiCo
- Stubb'sMcCormick
- Huy FongFamily owned
Linked names have a published spotlight. The rest are in the app.
Burt's Bees: The "Natural" Lip Balm… Owned by the Bleach People
You want NATURAL lip balm. None of that chemical nonsense. The iconic yellow tube. The bearded guy. Plot twist: You just bought lip balm from Clorox. Yes. That Clorox. The bleach company.
Read the piece →
Brand Spotlight
Brand SpotlightTopo Chico: How Coca-Cola Bought Your Favorite Sparkling Water
That trendy Mexican mineral water at every hip bar? Coca-Cola owns it. Here's the story of the acquisition.
Read →
Brand SpotlightBlue Wilderness: The "Wild" Pet Food... Brought to You by the Cheerios People
You want the good stuff for your fur child. Natural. Real meat. No Frankenstein ingredients. Plot twist: You just bought dog food from the people who make Lucky Charms.
Read →
InvestigationThe Illusion of Choice in the Cereal Aisle
That wall of colorful boxes? Only 4 companies control 85% of it. We mapped every brand to its corporate parent.
Read →
Guide5 Greenwashing Terms to Ignore
Natural, eco-friendly, sustainable... these marketing buzzwords are mostly meaningless. Here's why.
Read →
UpdateNew Feature: Pantry Tracking is Here
The most requested feature is finally here. Build a complete profile of your household's corporate footprint.
Read →
InvestigationWho Owns Your Water?
Nestlé, Coca-Cola, and PepsiCo control an alarming share of the bottled water market. Here's the full breakdown.
Read →
CommunityUser Spotlight: The Johnson Family
How one family in Portland used Buy'r to transform their shopping habits and reduce their mega-corp footprint by 40%.
Read →
GuidePalm Oil: Why It's Everywhere
Found in 50% of supermarket products, palm oil has a complex story. Here's what conscious consumers need to know.
Read →Reading is one thing. Scanning is another.
Every ownership record we write about is in the app, on the shelf, in the two seconds before something goes in the cart.
No adsNo VCNo brand deals